Common Study Types and Methodologies
At NIL, we utilize an arsenal of strategies and methodologies to conduct our research including:
NPS
CSAT
Customer Satisfaction Programs
Voice of Customer
Conjoint
MaxDiff
TURF
Thought Leadership
A/B Testing
Price Laddering
Van Westendorp
Focus Groups
In-Depth Interviews
Segmentation
Customer Advisory Boards
Regression Analysis
Observational Studies
Core Competencies
Product Improvements
A client that had been a historic trailblazer came to us over their flagship product’s declining market share. There had been few new market entrants, leaving them confused to the cause. A two part study (Qualitative & Quantitative) revealed consumer frustration with an aspect of the product design. The insights uncovered were used by engineers to create a new generation of the product, instantly allowing them to regain lost market share.
