Areas of Practice
01
Consumer Insights
Focuses on understanding customer behaviors, needs, and motivations to inform product development, marketing strategies, and customer experiences.
02
Competitor Analysis
Involves studying competitors’ products, services, marketing strategies, and market position to identify strengths, weaknesses, and opportunities in the marketplace.
03
Market Segmentation
Divides a broad consumer or business market into subgroups of customers based on shared characteristics like demographics, behaviors, or needs to better target marketing efforts.
04
Market Sizing
Estimates the total market potential for a product or service, including the number of potential customers, to help businesses gauge the viability of entering or expanding in a market.
05
Customer Satisfaction
Gathers feedback from existing customers to assess how well a product or service meets expectations, improving retention and addressing concerns.
06
Pricing Research
Studies consumer responses to different pricing strategies or price points to optimize profit margins while maintaining competitiveness in the market.